Artist Sara Jóna, based in Skagafjörður in northern Iceland, has decided to close her Facebook page after more than a decade of using it to promote her work. The closure removes a key avenue for sharing her art and reaching followers both in Iceland and abroad. The news was first reported by mbl.is.
Sara Jóna said her decision follows changes to the terms of service from Meta, the parent company of Facebook and Instagram. She did not specify which terms prompted her to act, but stated this was the reason behind her choice to leave the platform.
Over the years, Sara Jóna has built a dedicated group of followers through her Facebook page, reaching people both in Iceland and abroad. Her announcement signaled the end of a key avenue for sharing her art with this audience.
Reflecting on the closure, Sara Jóna told mbl.is: “I’m just losing it all.” (translation from Icelandic)
Background
Skagafjörður is a deep fjord and valley located in northern Iceland, known for its agriculture, with dairy and sheep farming, as well as horse breeding. The area includes three islands: Málmey, Drangey, and Lundey. The main settlement in the valley is Varmahlíð.
Sources
Links: umfjöllun bandaríska fjölmiðilsins Nieman Lab · Nieman Lab – breytingar á orðalagi skilmálanna · Nieman Lab – frestun gildistökunnar
- mbl.is (first reported) in Icelandic


