Daadi Snacks, a family-run business in Iceland, experienced a massive surge in online popularity after a marketing campaign that garnered 929,000 followers on Instagram and led to hundreds of orders, according to mbl.is.
The videos behind the viral campaign were created by a man named Jay, who declined to share his surname with the outlet. Jay became known for openly mocking influencer culture in the comedic videos that formed the core of Daadi Snacks’ marketing push.
The campaign’s impact was not just digital, as Jay reported a significant spike in business. “The attention resulted in hundreds of orders in a few days,” he said, according to mbl.is.
Sources
Links: Bon Appétit
- mbl.is (first reported) in Icelandic
