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Thursday, 29 October 2026 Icelandic stories. Global audience.
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Sveinn R. Eyjólfsson, founder of DV, dies at 88 in Reykjavík

Iceland mourns the passing of Sveinn R. Eyjólfsson, a prominent media entrepreneur and founder of the newspaper DV. He died at Landspítali University Hospital after a brief illness.

A single candle burning in the dark
File photo.

Sveinn R. Eyjólfsson, a well-known Icelandic media entrepreneur and founder of the newspaper DV, a prominent Icelandic title, has died at the age of 88. His death was reported by DV, with confirmation from several Icelandic media outlets.

Sveinn passed away on Saturday, 24 October 2026, at Landspítali University Hospital (Landspítali) in Reykjavík after a short illness, according to reports from RÚV and mbl.is. Landspítali University Hospital is the main hospital in Iceland, offering a wide range of clinical services in the Reykjavík area.

Born in Reykjavík on 4 May 1938, Sveinn R. Eyjólfsson graduated from Verzlunarskóli Íslands in 1958. His career began at Landsbanki, an Icelandic bank based in Reykjavík, where he worked until 1961 and later served as a department head. In 1961 he took a position with the oil company Skeljung, first as assistant sales manager and then as sales manager.

Sveinn R. Eyjólfsson was later described as an influential figure in Icelandic media. In addition to founding DV, he was known for his work as a newspaper publisher. His parents were Eyjólfur Sveinsson (1909–1945) and Kristín Bjarnadóttir (1915–2005).

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