A new YouTube video about Gilbert the watchmaker and his family at JS Watch Company in Reykjavík has received over 215,000 views and is drawing international attention to the long-running, family-run firm, Nútíminn reported.
The video profiles three generations of watchmakers from the family behind JS Watch Company, offering a rare insight into the Reykjavík firm.
Viewers hear family members describe how the company began and the roots of their craft, and the video highlights the joy they take in their work.
According to the video, internationally known figures such as Tom Cruise, Quentin Tarantino and Gordon Ramsay are among those who own watches made by JS Watch Company.
Background
JS Watch Company is based in Reykjavík, the capital and largest city of Iceland, which lies on the southern shore of Faxaflói bay in the country’s southwest. The city was officially founded in 1786 as a trading town and today is home to around 140,000 residents.
Sources
- Nútíminn (first reported) in Icelandic
Image: Ray Swi-hymn from Sijhih-Taipei, Taiwan / Wikimedia Commons (CC BY-SA 2.0) · licence, original (resized) Illustrative image.
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