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Thursday, 29 October 2026 Icelandic stories. Global audience.
Business & Politics

Icelandair eyes more premium seats as luxury travel surges

Icelandair is considering adding more Saga Premium seats after reporting a 35% increase in premium cabin revenues over three years. The move comes as the airline posts record third-quarter results despite higher fuel costs.

Meal tray and table in an aircraft premium seat (Icelandair)
Image: Simply Aviation / Wikimedia Commons (CC BY-SA 4.0) · licence, original (resized) Illustrative image.

Icelandair, Iceland’s largest airline, is considering increasing the number of seats in its Saga Premium cabin, following a significant rise in demand for its premium services. According to mbl.is, revenues from the Saga Premium cabin increased by 35% over the past three years, prompting the company to study further expansion of this offering.

The trend at Icelandair mirrors similar developments at international carriers such as Delta Air Lines and United Airlines, whose premium cabins have likewise seen notable revenue growth. This shift reflects broader changes in global air travel demand, where more travellers are opting for upscale in-flight experiences.

Despite the positive outlook for premium travel, Icelandair faced higher operating costs as its fuel expenses rose 11% compared with the previous period. The company has partly shielded itself from volatile fuel prices by using hedging instruments. Nonetheless, global jet fuel prices have more than doubled since last year, underscoring ongoing challenges for the airline sector.

The airline reported record revenues for the third quarter and a profit of 12 billion ISK for the quarter, according to mbl.is. This performance highlights Icelandair’s ability to adapt to changing market conditions and sustain profitability despite heightened cost pressures.

Background

Icelandair is the flag carrier of Iceland, part of the Icelandair Group, and operates transatlantic flights from its main hub at Keflavík International Airport. Founded in 1937, the airline is also known for leveraging its geographic position to connect flights between Europe and North America via the Atlantic Bridge route. Its headquarters are in Hafnarfjörður, with a domestic hub at Reykjavík Airport.

Sources

Image: Simply Aviation / Wikimedia Commons (CC BY-SA 4.0) · licence, original (resized) Illustrative image.