Þjóðhátíð, meaning “national holiday” in Icelandic, is one of Iceland’s most significant cultural events, held annually in Vestmannaeyjar (the Westman Islands), a small archipelago off Iceland’s south coast. The festival, also known as Verslunarmannahelgi (“shopkeepers’ weekend”), has been a part of island life since 1874 and is recognised as the oldest festival in Iceland.
Originating as a celebration of the islands’ settlement and Iceland’s millennium, the event takes place in late July or early August and has grown over generations into a wide-ranging festive gathering. Residents and visitors converge for concerts, cultural performances, sports, and communal festivities that take over the island’s dramatic landscape.
Music, bonfires and local traditions
A hallmark of Þjóðhátíð is its unique programme. The festivities begin on Friday evening, with a large bonfire illuminating the valley where the festival takes place. Live music from top Icelandic bands continues into the early hours. Saturday night reaches its peak with DJ sets, dancing, and a fireworks display that is a highlight of the event. Sunday brings a traditional Icelandic sing-along of beloved ballads, wrapping up with a torchlit recreation of the 1973 Eldfell eruption on the volcano’s rim, a spectacle that echoes the islands’ dramatic history.
Throughout the festival, rows of white tents fill the landscape, serving as gathering spots for both locals and visitors. These tents offer shelter from unpredictable weather and are hubs of social activity. Vestmannaeyjar’s residents are known for their hospitality, often eager to share local customs and stories. One notable tradition is the tasting of smoked puffin, a delicacy deeply linked to Icelandic celebrations.
Practical tips for attending
The Westman Islands can be reached by ferry from the south coast of Iceland. With the festival’s popularity, ferry tickets sell out quickly. It is wise to plan ahead and secure passage early. When on the island, dayglow fisherman’s suits, both practical and traditional, are commonly worn. These waterproof outfits help festival-goers stay warm and dry, whatever the weather brings.
Stores in Iceland generally close by 4pm, including the state-run ÁTVR shops where alcohol can be purchased. Visitors often buy supplies in advance to avoid high prices or limited availability during the festival. Respect for the island community and its traditions is an essential part of the Þjóðhátíð experience, and all are welcome as long as they honour local customs.