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Thursday, 29 October 2026 Icelandic stories. Global audience.
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YouTube video about Reykjavík watchmaking family hits 215,000 views

A new video brings international attention to JS Watch Company, a Reykjavík watchmaker run by three generations of the same family. Famous owners include Tom Cruise and Gordon Ramsay.

A moss-covered rectangular fountain block by shallow water (Reykjavík)
Image: Ray Swi-hymn from Sijhih-Taipei, Taiwan / Wikimedia Commons (CC BY-SA 2.0) · licence, original (resized) Illustrative image.

A new YouTube video about Gilbert the watchmaker and his family at JS Watch Company in Reykjavík has received over 215,000 views and is drawing international attention to the long-running, family-run firm, Nútíminn reported.

The video profiles three generations of watchmakers from the family behind JS Watch Company, offering a rare insight into the Reykjavík firm.

Viewers hear family members describe how the company began and the roots of their craft, and the video highlights the joy they take in their work.

According to the video, internationally known figures such as Tom Cruise, Quentin Tarantino and Gordon Ramsay are among those who own watches made by JS Watch Company.

Background

JS Watch Company is based in Reykjavík, the capital and largest city of Iceland, which lies on the southern shore of Faxaflói bay in the country’s southwest. The city was officially founded in 1786 as a trading town and today is home to around 140,000 residents.

Sources

Image: Ray Swi-hymn from Sijhih-Taipei, Taiwan / Wikimedia Commons (CC BY-SA 2.0) · licence, original (resized) Illustrative image.