Topic

Tag: Wow Air

Wow Air’s rise and fall shaped travel to Iceland and beyond

Reykjavík-based Wow Air aimed to turn Iceland into a transatlantic hub. Its rapid ascent, ambitious plans, and abrupt end left a lasting mark on Iceland's aviation and tourism.

4 February 20262 min read

Icelandic Life

The rise and fall of Play, Iceland’s red-liveried low-cost carrier

Play emerged from the ashes of Wow Air, bringing affordable travel options to and from Iceland before its operations ended in 2025. Its story reflects shifts in global aviation and Icelandic business.

5 January 2026